Online Contact Lens Retailer Increases Security
CONTACT LENS KING SIGNS ADDS SCANALERT


/Vision-Eye Care News Articles/ - CARSON CITY, NV, June 22, 2007 — Contact Lens King, Inc., a leading online contact lens retailer, recently joined more than 75,000 other websites by becoming Hacker Safe . Already secured through Thawte SSL digital certificate, Contact Lens King's regard for the consumer's safety when shopping online prompted this certification.

Contact Lens King continues to operate with their customers in mind. They recently joined the tens of thousands of online retailer already using ScanAlert . "Our primary objective when deciding to join Hacker Safe was to reassure our customers. We want them to know that it is safe to order contact lenses through www.contactlensking.com, stated Charles L. King, Contact Lens King's founder. "Today, online shoppers are concerned with identity theft and overall security when ordering online and Hacker Safe is one of the best tools available to help online companies prevent fraud."

To achieve Hacker Safe certification, Contact Lens King must pass daily security audits. These audits continually test the Contact Lens King website for vulnerability in six intensive steps. Through network and web scanning, ScanAlert searches for vulnerabilities. In the remote chance that any vulnerability is detected, notification is sent and immediate security action follows. King commented, "This is a proactive effort by us to ward off any attempts to breach our site security and to keep our consumers personal information private. Today, it is not enough to offer online shoppers free shipping and the lowest prices on brand name contact lenses - they need to know that their information is safe too. ScanAlert's Hacker Safe certification is the world's most viewed website security trustmark."

With the increase of traffic that has come to the Contact Lens King site in recent weeks it can be assumed that this may be as a direct result of the partnering that has been engaged with various online comparison-shopping search engines. In addition however, management anticipates that the Hacker Safe certification will result in increased conversion rates. This will translate to an increase in revenue for Contact Lens King and continue to allow the unfolding of the company's strategic plan to provide consumers with the best possible prices for contact lenses along with a website that is efficient and secure.

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Press Release Contact Information:

Jacques Matte
Contact Lens King Inc.
Advertising Manager
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